We’re a group of people who aim to make boycotts count.

Stopped buying something? Make it count. Click WillNotBuy and tell the company why. We’ll tally it up, and with enough people, the company will change.

But that’s just peanuts to a large corporation.

Some companies are big. Really big. And for those, we’ll have to organize. A lot. If we all care about the same cause, we all have to care about the same boycott.

And that’s where WillNotBuy comes in.

Click Organize to suggest a large boycott or to vote on one. We’ll find out how many people each boycott would need to win. When one boycott proves it can get enough support, it will be endorsed, and we can all focus on that one boycott together.

Then when you’re ready to commit, click WillNotBuy. Everyone will count, and together we’ll win.

——

We still have some work to do: a lot of research, and a little more tinkering with the website. For now, you can click “Companies” to talk about a particular company or “Forum” to talk about general corporate issues.